Transforming a multi-brand Healthtech platform from "Generic Marketing" to "Predictive Retention" using medical-grade data infrastructure.
Wellster Healthtech operates multiple direct-to-consumer medical brands. The challenge wasn't just volume; it was variety. Dealing with sensitive patient data alongside high-velocity e-commerce transactions created a massive data silo problem. We architected a centralized "Data Lakehouse" that allowed for unified reporting across all brands while maintaining strict medical compliance.
The company was acquiring customers rapidly, but churn was high. Because marketing data (Facebook Ads) was disconnected from medical data (Patient Consultations), the CRM teams were sending generic emails. They couldn't distinguish between a patient who stopped buying because they were "cured" vs. a patient who was "unhappy." This lack of context was costing millions in potential recurring revenue.
We moved beyond basic analytics and built a Customer Health Engine:
